GREEN MARKETING : Balancing ECOlogy and ECOnomy:..

You may be surprised that this engg. student is writing articles about the management. But, it is true that even though I am not a GUJJU(person belogs to greate state:GUJARAT-INDIA, known for their buisness), I am in Gujarat!!! And, our Institute is also having some inspiring minds for management.
Just going to the topic, green Marketing. Today consumers(i cant say all but persons like me & U :)) are even more conscious than ever, as they prefer to purchase those products and packages that can be recycled or safely be disposed off. We can observe that consumer prefer eco- labeled products that are not only environmentally friendly but also ecologically safe. We can guess the reasons:because they foresee things to get worse as no place of the globe will escape the by- rapid industrialization and population growth. In fact industrial activities of the past half century have created serious ecological problems....(It is a so long list that I cant type them here, u can use google..)

From the marketer's point of view, they are also trying attract ppl by showing that how could be their product will help them to solve the nearby issues of the consumers.For example me, a computer engg student, so many companies are coming forword to design the software and hardware with a green tag with them. And also the main Industry in which notable changes are coming is Bulbs Industry.
Every company in this field is having its own taglines, like less % of mercury in CFL, and also in the Indian villages, LED lamps are getting popular(I will write an another article on the same!!). You can not forget the Solar lamp industry too...
I think main goals of all these Companies are below. I tried my level best to think in both ECOnomy and ECOlogy point of view.

(1)Raw materials:

Ecology :
Product should use raw materials containing limited or no harmful chemicals which may directly induce the pollution(soil, water, atmspr), threat to wild lives and also harm to the ppl's lives,

Economy:Raw material should be 'ECO'nomic also with regard to our existing resources. Industry is also rapidly finding the solutions to these issues, for example, paper, is produced by bamboo trees now in some contries.

(2)packaging and transpoorting:

Ecoloy: Less energy should be used for the packaging and transportation. Hence we can decrease
pollution from the sources of pollution.!!

Economy: As the Energy used to pack and transport the product, cost of packing and transporting also automatically decreases!!!

(2) Recycle everything possible(reusable or refillable products):
Ecology: Due to increasing of population, every resourse is falling short. Hence, tp sustain on our MOTHER EARTH, recycling is most necessary. Now a days not only paper, glass, metals and plastic, but also clothes, garden furniture, paint and motor oil can also be recycled.

Economy: Recycled product and recyclable product really attracts the every cusotmer by its name only. Trowaway culture is depleting, hence consumers will be interested in easily refillable products.


(3) Designing of products for recycling, repair and remanufacturing:
Ecology:The process of recycling not so easy. It contains disposal of toxic elements(like lead). More than these, the best example would be refrigeretors. Products which can easily break down (i.e. biodegradable) and remain harmless after they go down the drain would be most preferred ones.

Economy:So, manufacturers have to set up infrastructure to facilitate designing of products for recycling, repair and remanufacturing , and doing so will not only help them save money, enhance quality but also get them closer to their customers.
In nature, every thing is recycled, waste for one organism becomes food for another, it is researched that 40% of one solid wastes are bio degradable materials than can be effectively composted into humus, an organic matter that can enrich gardens product designs to tackle this problem could be another growth area.

Today's successful green marketers no longer view consumers as individuals' appetites for material goods, but as human beings concerned about the condition of the world around them.

Products are no longer designed in a linear "Cradle to grave" fashion with no concern for the long term impact on society. Yesterday's resource intensive products are being replaced by innovative products.

Conclusion: The corporations have long term rather than short – term orientation and believe in not only making profits but also contributing to the society.

After seeing all these points, you may thinkin that
this is a well debatable issue. But my friend, take self-initiative and find a good path, people will always be there to follow you....OK Iwanna to sleep now...
thank you for reading...
(I have inspired by so many articles on green managent on the net, Hence I wrote this article)